BRAND ASSETS · USAGE GUIDELINES

Media Kit.

Everything you need to talk about HeLa — logos, colors, typography, and guidelines. Ensure consistent branding for ads, articles, websites, and print.

Browse assets ↓ Press inquiry ↗
8Logo variants
3File formats
4Brand colors
HeLa Logo White
SVG PNG PDF
The mark

DNA strands.
Mythic transformation.

The HeLa logo features elegant intertwining curves reminiscent of DNA strands, inspired by the mythological figure HeLa from Norse lore — a symbol of transformation and the powerful cycle of renewal. This imagery reflects our admiration for timeless mythological narratives and our commitment to pioneering change in blockchain technology. The modern, sleek design, enhanced by the Exo 2 font, represents our forward-looking vision and the dynamic, interconnected nature of our work.

Inspiration DNA · Norse mythology
Typeface Exo 2 (display) · Inter (web)
Symbol Transformation · renewal
Color system

Brand palette.

Click any swatch to copy the hex code. The HeLa gradient is the signature mark — used for headlines, buttons, and highlight moments.

linear-gradient(90deg, #12C781 0%, #63E9DA 50%, #09A9CB 100%)
#12C781 HeLa green · primary
#63E9DA Cyan light · mid
#09A9CB Cyan · accent
#6D6E71 Neutral grey
Downloadable assets

Logos, in every format you need.

SVG for the web, PNG for raster work, PDF for print. Use the gradient version on dark backgrounds, white on photography or busy scenes.

HeLa Logo 5 variants · SVG · PNG · PDF
HeLa Logo Horizontal White
Logo · White (mono)
↓ SVG ↓ PNG ↓ PDF
HeLa Logo Portrait
Logo · Portrait (mono)
↓ SVG ↓ PNG ↓ PDF
HeLa Logo Icon only
Logo · Icon only
↓ SVG ↓ PNG ↓ PDF
HeLa Logo White
Logo Horizontal
↓ SVG ↓ PNG ↓ PDF
HeLa Logo Portrait
Logo · Portrait
↓ SVG ↓ PNG ↓ PDF
HeLa Sublogo 3 variants · SVG · PNG · PDF
HeLa Sublogo
Sublogo · Full
↓ SVG ↓ PNG ↓ PDF
HeLa Sublogo Icon
Sublogo · Icon
↓ SVG ↓ PNG ↓ PDF
HeLa Sublogo White
Sublogo · Icon white
↓ SVG ↓ PNG ↓ PDF
Clearspace

Breathing room.

Adequate space around the logomark keeps it clear and prevents visual clutter. Always leave at least 1× height on every side.

HeLa Sublogo
Wordmark — minimum spacing
Leave 1× the logo height on every side.
HeLa Sublogo Icon
Icon — minimum spacing
Maintain breathing room around all sides.
Logo Don'ts

Don't do this.

Some things to avoid when working with the HeLa logomark.

✕
HeLa Violation Shadow
Don't add shadows behind the logo
✕
HeLa Violation One Color
Don't use one color (gray/black) in the HeLa logo
✕
HeLa Violation Outline
Don't add outlines to the logo
✕
HeLa Violation Stretch
Don't stretch or distort the logo
✕
HeLa Violation Low
Don't apply the logo in low resolution
✕
HeLa Logo
Don't place on low contrast colors
✕
HeLa Violation Frame
Don't use the logo as a frame for imagery
✕
HeLa Violation Rotate
Don't rotate or angle the logo
Press & partnerships

Talking about HeLa?
We're here to help.

For interviews, partnership inquiries, or anything beyond the kit — drop us a line. Our team responds within 1-2 business days.

Email [email protected] → DM on Twitter / X ↗